BEN WATTS – GIRLS ON BIKES VIDEOS
For its 2nd issue, treats! has enlisted the help of famed English photographer Ben Watts to shoot a an editorial entitled “Breaking Away.” To promote Issue 2, they have a video campaign of three behind-the-scenes videos from Ben’s photoshoot that are simply called, Ben Watt’s Shoots Girls On Bikes. The aptly named trio of videos includes a behind the lens look at the photo shoot, including topless models and bikes supplied by Big Shot Bikes. Not that many would care after watching the videos, but the piece is inspired by Queen’s Fat Bottom Girls.