TIME Magazine being one of America’s leading magazine has expanded its publication to a more global audience. TIME Magazine now has four versions of their monthly print including a European, Asian, and a North Pacific edition. Three of the four upcoming February editions showcases Lionel Messi who is currently the best soccer player in the world and one of the best athletes of his generation. However the American editon has choosen to not publish the cover with Messi. Although the growth and popularity of soccer has increased considerably over recent years, it does not compare to football and basketball in the United States. The American edition choosing to publish “The Power of Shyness” over Leonel Messi is surprising and revealing.