On Wednesday, February 29th, Nike released a limited supply of their sexy, new Nike+ Fuelband’s. And sold out.
And for those wondering what the heck it is, the Nike+ Fuelband tracks your physical activity throughout the day. Similar to the other products in the Nike+ series, your Fuelband activity is meant to be shared online to encourage competition and fitness. Or you can simply wear it as a fancy watch.
The wristbands went on sale at 5PM EST and were gone in less than an hour. There was also a Pre-Order sale on January 19th – which also sold out. Whether this is a clever marketing-ploy or lack of resources, the Fuelband has definitely reached hot, unattainable item status. The @NikeFuel Twitter feed is literally streaming hundreds of apologies to empty-handed customers.
If you’re looking to get one for yourself, stay tuned here. Or if you were lucky enough to get one, tell us if it’s worth the $149.