Adidas White Space Project
Finally, the moment is now here in the form of Adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, Adidas Originals asked influential young women from the creative field for their own definitions of individualism and originality. Exploring those fresh possibilities and, hopefully, create some pretty amazing things in the process, with assistance from Highsnobette and Emily Chang of Adidas, the first segment kicked off in New York City with fashion-forward personalities Coco + Breezy , the twins responsible for their namesake tricked-out eyewear collection and musical sensation Yuna Zarai. In conjunction to this special initiative, Adidas Originals SoHo flagship will play host to a music/fashion event with all of the project’s participants this coming April 24th. Attendees will get the opportunity to see of the speciality designs in person, as well as interact with Coco + Breezy and hear Yuna Zarai performing live. Just visit Facebook page of Adidas Originals or the Adidas Originals Tumblr for more information.When: Tuesday, April 24 Where: Adidas, 136 Wooster Street (West Houston and Prince streets); 212-673-0398. I'll be there!