Actual Pain ‘Sympathy for the Gods’ Summer 2012 Collection

Since its conception in 2006, Actual Pain has gathered an (oc)cult following the world over. The latest collection for Summer 2012 entitled ‘Sympathy for the Gods’ brings you more high quality limited edition graphic tees, tanks and crews with a sinister twist.

Birthed and run almost exclusively by designer and musician TJ Cowgill (Book of Black Earth, King Dude), Actual Pain consistently delivers weird and wonderful designs to its devoted fanbase of heavy metal lovers, streetwear snobs and pretty much everything in between.

Highlights from their latest drop include ‘Buddy Unholy’ (a great partner to the previous ‘Marilyn’ tee), the spider-like ‘Lorraine’ logo and the bloody ritual within ‘Mark of the Beach’ as well as a decent restock of old favourites. Always moderately priced, fantastic quality and available in a good size range (including XS for the girls – yay!); make sure your quick to pick up anything that strikes your fancy because they always sell out.

The video lookbook (modelled by Zumi from K-Holes) can be seen here. Check out a selection of the designs below, then head over to the Actual Pain site for a bigger range of garments and colourways.


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