Frida Giannini went back to her roots for Gucci Resort 2013 collection, employing the same Flora print she used in her 1997 debut collection of accessories. Covering everything from a floor-length burgundy gown to a leather shoulder bag, the print’s flower-child sentiments align perfectly with the ’60s and ’70s shapes Giannini created in pastel pink, lavender, and pale blue. The designer said she wanted to espouse “the effortlessness of Marisa Berenson and Veruschka, influenced by a contemporary intuition to wear color and print.” She seems to have succeeded on both scores.
For those of you who actually love back stories, Frida Giannini is an Italian fashion designer and currently the Creative Director of the Italian fashion house Gucci. Giannini studied fashion design at Rome’s Fashion Academy. In 1997, she worked for Fendi to design ready-to-wear.