To launch her new magazine, ’25’, Model, Anja Rubik has co-created a promo video for the upcoming issue ‘Eroticism’ with Kanye West, directed by Barnaby Rope. Anja and Kanye’s vision was to integrate porn and fashion to create a sensual yet aesthetic result. The promo features provocative images distorted through hypnotising kaleidoscope effects and exploring dark fantasies set to an adrenaline pumping bass. Kanye leaves his stamp on the video through a string of ritualistic sentences and flashes of Antichrist images in order to not dampen the illuminati hype.
“I thought it would be really interesting to make it seem like we were entering Kanye’s head,” Rubik said. “It’s not pornographic, but it’s very sensual.”
Watch the video here.