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Feature: Olympic Fashion

Feature: Olympic Fashion

From the actual games to the host city’s ability to create the perfect context for them, the Olympics are without a doubt a world stage for showcasing the best of the best. Although there are no medals for best apparel, many fashion labels muse over Olympic prestige in celebration of their own craft. The 2012 Summer games have seen a variety of special edition pieces ranging from the streets to high-end fashion houses.

Despite the rerelease of the Air Jordan 6 “Olympic” earlier this month, sneakerheads still raced to their local solemart on July 21st to pick up the Air Jordan 7 “Olympics’,” the official shoe Michael Jordan wore as part of the 1992 “Dream Team.” Nike has also released a separate 2012 Olympic pack, spearheaded by classic kicks such as the Air More Uptempo and the Air Force 180.

But what is a solid sneaker game without the proper streetwear to compliment? Perhaps to answer this question, brands such as A Bathing Ape are joining the London 2012 festivities. Keeping in mind their classic approach to statement making through bold colors, BAPE utilizes features of the British city in putting together their Olympic t-shirt collection, including the Union Flag and the London Eye.

Prism, a London based sunglasses and swimwear brand, presented a special collaboration with Opening Ceremony earlier this summer featuring Olympics-inspired sunglasses. Available in the solid colors of red, white, and blue, the sunglasses are the perfect accessory for the beach or for a bike ride through the collaboration’s host cities, London and New York. Also, Opening Ceremony has recently established a pop-up store in London in honor of the 2012 Olympic games in which they are featuring additional collaborations with Topshop and Gitman Brothers.

While this year’s Olympiad has inspired an influx of creativity for brands known for their eclectic approaches to merging fun with fashion, it has also been a platform for labels looking to extract the elegance of the games via tailorship and classic design. Ralph Lauren, a brand arguably unmatched in capturing the vein of Americana was summoned to design the official Team USA parade uniform (not without accompanying scandal, of course) and has went ahead to create an entire U.S. Olympic team collection ranging from tote bags to bucket hats. Team Italia scored points with a monochrome navy and white kit designed by Giorgio Armani, and even the always serious Hermès – the luxury brand not to be confused with the Greek god of athletes – could not miss out on the action when designing the riding jackets for the French Olympic equestrian team.

Many in the fashion industry are already pinning this as the most stylish Olympics ever, so whatever your taste may be, be sure to grab some of these special edition items and join in on the celebration.

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