In celebration of Goodhood’s fifth anniversary, the store has collaborated with their good friends Norse Projects on a sharp and monochromatic capsule collection.
The collection is made up of a selection of staple black Norse pieces that have received a ‘British modernist’ Goodhood treatment. You’ve got the classic military-inspired Elka Parka as well as a polka-dot theme running across the Kyle Shop Coat, Grim Tee and 5 Panel.
There’s a lot of crisp detail to appreciate here, but I’m also loving the lighthearted ‘It’s Grim Up North’ slogan on the tee – as a begrudging occupant of the gloomy London/Copenhagen weather, don’t I just know it!
The Goodhood store owners added the following:
As Norse Projects is a product of the cold, cold north and the Goodhood’s owners both emigrated from the UK’s cold north themselves (Manchester & Scotland) to base themselves in London. We thought it was very apt to utilise the slogan “It’s grim up North,” made famous in 1991 by legendary British Electro band the KLF with the single of the same name. It highlights the UK’s North/South divide which is cause for endless amusement to those who have escaped the North to sunnier shores in the South!