Original Penguin Spring / Summer 2013 Campaign

Original Penguin Spring / Summer 2013 Campaign

For Original Penguin Spring / Summer 2013 Campaign they recruited the like of Chris Colton, Daniel Ness, Dusty Reynolds and Wendell Lissimore. Photographed by Danielle Levitt the showcase gives guys a great starting point as to what would catch the eyes of trendy women everywhere. You can buy the individual pieces here: Original Penguin.

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Background Story: Original Penguin

[dcs_blockquote margin=”0px 0px 15px 0px” color=”#999999″ width=”620″ author=”Original Penguins” title=”About the Company” align=”left”]Abbot Pederson was an ambitious salesman who worked for the Munsingwear undergarment factory in Minneapolis. On a sales trip to NYC in 1955, finding himself with some time to kill before a flight home, he decided to wait out his time in a local bar. Stumbling out to find a taxi stand, he took a wrong turn down a Manhattan street and found himself in front of a display of stuffed penguins in a taxidermist’s window. Before he knew it, he had bought one of the penguins, named him Pete, and was soon enjoying cocktails with him on the flight back to Minneapolis.

At some point during the flight, Pederson’s enthusiasm got the better of him — and Pete the Penguin’s head was knocked off. A seductive stewardess whose attention Pederson had been enjoying throughout the flight gently helped him remove his tie, then wrapped it around the penguin’s neck. As she did so, she joked that such a lucky, dapper bird surely deserved to be immortalized — maybe even embroidered on a shirt similar to the one Pederson was wearing. Little did she know… Continue Reading on their site


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Original Penguin SS13 Campaign

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