Over the past week or so, Nike has been posting pictures to twitter and instagram of famous soccer players from around the globe receiving an mysterious box with a countdown containing the Hyper Venom boot.
Well, today, we have a better idea of what was behind the elusive and intriguing campaign.
These boots will likely take over as the premier footwear on the soccer field, with the majority of professional players sponsored by Nike surely wearing them.
They’re a very unique look, with a slightly different use of the traditional Nike Swoosh, something we have been seeing a little more of lately. Aside from the displaced logo, there is also a pretty awesome skull and cross bone on the inner heel of the shoe. With clear spikes, and a unique texture resembling some sort of pseudo-snakeskin, these boots are sure to be a hit in the soccer world.
With today being the official un-boxing of the boot, Nike Store Europe twitter handle has also tweeted that you can pre-order them today, but as of now, the link does not work, likely because I do not live in Europe.
— Nike.com (@NikeStoreEurope) May 28, 2013
Stay tuned to Nike’s twitter feed for more information.
UPDATE: As of 10:50 PM EDT, the cleats are available for pre-order on Nike.com