Adidas Original dynamic collaboration relationship with designer Jeremy Scott continues as the duo drops a new full collection for men and women this spring/summer 2013. Read more
Hold onto your seats as the newest BAPE x UNDFTD x adidas collaboration fronts the latest cover of Sneaker Freaker. Read more
Sneakerheads have been hit with animal fever this year with the Nike Air Safari packs sitting right at the top of most wishlists. Moving away from the leopard print, adidas Originals go back to the snakeskin for their latest Originals Sneaker Pack for Fall/Winter 2012. Read more
HYPETRAK has reached out to Mick Boogie to create a mixtape called Represent The Stripes exclusively for 2012 Summer Olympics. It’s part of the Adidas Originals campaign dedicated to our U.S. Olympic team – prepping with hip-hop heavy music to bring home all the gold metals. Read more
Last week we brought you the video lookbook for Jeremy Scott’s latest installment with adidas Original, and today we’ve received the first a comprehensive look at their Fall/Winter 2012 collaboration. Read more
Jeremy Scott and adidas Originals collaborate, once again, to design another bold and stand-out pair of sneakers for their Spring/Summer 2013 collection. Pictured here is the Forum sneaker, consisting of multiple plaid patterns. Read more
With summer in full swing and the nightlife more lively than ever, Adidas and club Lure are giving Southern California residents one more shot at the weekend. Appropriately (and comically) titled “The Do-Over”, the newly renovated Lure in LA transforms into a day venue of epic proportions. Read more
Finally, the moment is now here in the form of Adidas Originals White Space Project. Both a Spring 2012 marketing campaign and platform for self expression, Adidas Originals asked influential young women from the creative field for their own definitions of individualism and originality. Read more
Japanese brand UNITED ARROWS has turned its attention and well groomed skillset to the Rod Laver from adidas Originals. Read more
adidas Originals launches first-of-its-kind iPhone® application 3D image recognition provides users with recommendations for new sneakers
Herzogenaurach, Germany, August 1st, 2011 – adidas Originals has created a unique application for providing first-of-its-kind access to the brand via the iPhone®. With the help of a special 3D image recognition software, users get their recommendation for a new pair of sneakers by taking a snapshot of a pair of shoes, and the closest matching product from the iconic sportswear label that is currently available will be generated. The snapshot is just the entry point into the mobile adidas Originals world, where users can also check out the nearest adidas store, flip through the product catalogue, or become one of the 10.5 million fans on the adidas Originals Facebook page.Even though image recognition applications have made their way into the marketplace, the adidas Originals App uses 3D image recognition for real-life objects/products, which is the first of its kind in its industry. Users take a photo of a sneaker, and the application responds with the closest, most relevant matches based on the colour of the input image.
This gives consumers the chance to find the best replacement for their favourite old sneakers, to find adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of adidas Originals sneakers in a fun way.While the image recognition tool offers an exciting entry point to the app, the user will also be able to scroll through the adidas Originals catalogue, spin the products around in a 360 degree view and stay up-to-date about brand news and content from adidas. Users will also be able to find adidas Originals stores within 50 km of their location. Through Facebook Connect users will be able to share their favourite products with their friends.
A quick link to the adidas Originals Facebook page provides qualitative content, such as new product drops, events and contests, on a daily basis. The Facebook presence has developed into a global information hub from adidas Originals, well received by more than 10.5 million fans to date.The adidas Originals App will be available for free from August 5th, 2011 and will be first presented in public during the Lollapalooza 2011 Festival in Chicago, USA, from August 5th-7th, where festival visitors can download and try out the app.