Jeremy Lin has reportedly signed an endorsement contract with Swedish car manufacturer Volvo. The numbers and intricacies of the deal have yet to be released but the New York star can look forward to being the new face of Volvo's marketing campaign. This deal begs the question is this endorsement too much too late?
There is no denying the talent that Jeremy Lin has. Averaging 14 points 6 assists and 3 rebounds for the Knicks as a starter he has proven to be more than the savior New York has asked for. Nonetheless one can only speculate that the team has dark days ahead of them with leader of the helm Mike D'Antoni resigning. If one of the best offensively minded coaches can't contain a roster packed with some of the best offensive talent in the NBA where are the Knicks really headed?
Unfazed by the fame Lin seems to be dealing with the new found stardom relatively well. The collected 23 year old refuses to flinch to nagging questions during press conferences and frequently takes the blame for a loss when he and his fans know he could have performed better. Surely this is the trophy spokesman any company would want for their brand but is the endorsement passed its prime? With the Knicks fairly below .500 and the Linsanity buzz at its lowest metric reading since the golden child graced the hardwood we have to wonder if the celebration is over. Can his performances be sustained and his success continue or will he be the silhouette of a star that once was with endorsement deals for companies who were victim of the moment.
It might be public assumption that the Lin craze has dimmed and threes nothing to fuss about anymore but this endorsement could not come at a better time. Lin on the verge of losing his starting spot, new coach Mike Woodson, and a struggling record are all propellants in Jeremy Lin's quest to resurrect the defunct Knicks. What a better time to pick a star who is slated to propel a struggling to team into the last playoff spot in their conference and muster a last few regular season wins to excite a city which will only increase his buzz and the legitimacy of the marketing target. Getting the Knicks into the playoffs will once again make Lin a household and cover of newspapers everywhere. Volvo couldn't have picked a better person to reinvent their brand. Perfect Timing
Rising New York Knicks guard Jeremy Lin is on top of the world. Averaging 14 points and 6 assists for the current season, the Knicks savior is hitting the cover of every magazine, has the highest selling jersey in the nba store and is rumored to have a looming shoe contract with Nike. Amongst all this new found fame that he has received, after spurring the Knicks to victory countless times this season, artist TATS Cru has Lin depicted holding up the earth as if he could bare anymore pressure on his 6'3 frame.
One can only hope the rising star continues his on the court success possibly giving the Knicks a chance in the post season this year. Perhaps the hopes of a city are far greater than the weight of the world.
Pearl Jam Sings "Jeremy (Lin)" - Show Clips - Late Night with Jimmy Fallon.
Linsanity has hit late night television. In his latest spoof of legendary rock stars, Jimmy Fallon did a spoof of the Pearl Jam song "Jeremy".
Prior to last night, Fallon had parodied artists like Bob Dylan with The Fresh Prince theme song , The Doors with Reading Rainbow, David Bowie with Tim Tebow to Jesus Christ and Neil Young with Whip My Hair (with a special appearance from Bruce Springsteen).
Fallon airs weeknights on NBC at 12:37.
If you haven't heard the latest news coming from the wide world of sports, take a quick look at the video above.
Jeremy Lin, the 23-year-old Knicks' point guard, who emerged from anonymity last week against the Nets, has taken the world by storm with his dominance of the game and the Knicks sudden winning streak.
It is truly nothing short of dominance. Through Lin's first 5 starts, he has more points than other player, beating the likes of Michael Jordan, LeBron James, Kobe Bryant and Shaquille O'Neal.
Not only is Linsanity full-blown on the basketball court, but MSG stock is at an all-time high, Modell's is spewing out Lin gear like hotcakes and Lin is blowing up social media.
Now, Nike is rumored to be making the next move. According to Counterkicks.com, an exclusive Jeremy Lin is coming soon. Lin has been mostly rocking the 2011 Nike Hyperfuse low, but he may officially be hitting the big time with a signature shoe.
After being cut by the Golden State Warriors and the Houston Rockets earlier this season, to sleeping on his brother's couch. Today, Lin is the biggest story in sports, and he's set to be a very rich man this summer.
If you haven't tuned in to a Knicks game lately, check them out tonight as they face the Sacramento Kings at 7:30.