Reebok

REEBOK REETHYM OF LITE JAPAN RECAP

Reebok is certainly back, judging by the 1000-strong crowd that were whipped into frenzy at Ebisu's Garden Hall during the recent Tokyo Reethym Of Lite launch party. After a successful event in New York last month Reebok were ready to induct their newest creative director, Verbal with an all-out festivas. Taking to the stage early, Verbal introduced himself and his Kozm artists Trippple Nippples, DJ Taku Takahashi, DJ Lucas Valentine and Mademoiselle Yulia who performed a host of classic jams in a ridiculously cool custom Reebok jacket. With not a sweat bead in sight, Verbal jumped around the entire stage creating an incredible atmosphere, no doubt thanks to the epic light show on display behind him. With a quick intro to his American creative mate, Swizz Beatz stormed the stage and proceeded to bang out over an hour of solid Ruff Ryder beats. A showman like no other, Swizz jumped straight into the crowd and rapped amongst his fans declaring that indeed ?Reebok Back!' And with the amount of crazy 'Bok on display it was hard not to believe. Thanks to sneaker freaker for the info and pics.

Sneakerness Zurich 2011

The European equivalent of Sneakercon, Sneakerness opens its second round of festivities this year in Zurich, Switzerland. Sneakerheads had the opportunity to buy, sell, and ultimately revel in sneaker glory in one of the world's most comprehensive sneaker conventions. A great opportunity to witness in person the rarest of kicks and most intense of sneaker fans, complete with New Balance tattoos and sneaker converted skateboards. Sneakerness is set to hit Amsterdam August 27. For the full gallery of images visit Freshness.

Swizz Beatz x Reebok Kamikazi models (Preview)

There's been lots of talk surrounding the latest Swizz Beatz and Reebok collaboration "Kamikazis," and today it looks like a three new models have been leaked. One of them has retained the original Kamikazi design but features a new Grey/Black/White colorway. The second, my favorite, is offering an nice gold studded cover over the midsection in a black colorway, and the third has a redisgned midsole and toe and is coming in all red. Check it out!

SWIZZ BEATZ X REEBOK KAMIKAZE

After months of internet hype, Swizz Beatz' Kamikaze Reebok Classic will finally see the light of day, going on sale Friday May 13th. Don't let superstition stop you from walking under ladders or stroking black cats to cop your Kamikazes as only 84 pairs will be released. Each pair will be hand signed by the Ruff Ryder's producer, so if you're down for some Swizz action, hit the store locater below and try your luck.

INSTA PUMP FURY

Having collabs with Mad Foot, UBIQ and PRO-Keds tucked under his belt, Japanese artist Jun Watanabe has teamed up with Atmos for his first Reebok, the suitably eccentric Insta Pump Fury. Decked in cheery pink and turquoise with a black and white polka dot print, the pull tabs feature Watanabe's trademark Bottle Head portraits. Available early May check your local retailer for them.