spring / summer 2012

Chloé Spring / Summer 2012 Press Release

In her first season for Chloé, Creative Director Clare Waight Keller considered the mood of the Chloé girl and discovered a multitude of feminine personalities that define the brand. “I looked at festival girls, girls on the street and David Bailey’s photos of Marie Helvin and Anjelica Huston on a beach”, says Keller. “There’s a sense of feminine complicity, sensitivity and sunniness in this collection.”

Powdery pastels, makeup shades with nudes and pinks and soft bright accents define Chloé’s spring palette. The attitude is confident, but charming and relaxed from day into evening with the shirtdress in crepe de chine, or handkerchief light cotton/linen. Blouses are simply chic in the season’s naïve floral prints, or in a play of pleats. In fact, pleats run throughout the collection and show notably as marquetry inlays, or over printed pleats forming sunray stripes. Mismatched scale prints with mini and maxi florals are also mixed together. Spring jackets are supple, but structured, in double weight Cady. Pants are fluid and shorts are a staple, from just below the knee to lingerie.

Chloé has several new bag styles this season in neat constructions, which play on the softness of leather. A mini clutch with extra-wide strap, an oversized clutch, a new shoulder chain bag and a big tote are proposed in a large selection of beautiful textures, from sensual soft box leathers to very sophisticated exotics, enhanced by a very Chloé natural color palette with a twist in bright color accents. Belts are like jewelry with mini necklace chains and snaps and strappy sandals in mirrored silver and copper, or python add polish and there is a new sling back with a loafer style front.The overall attitude for Chloé this spring is modern and feminine with spontaneous charm and certain intelligence for a look, which is fresh, natural and eclectic.

View the Entire Spring / Summer Fashion Show

aNYthing 2012 Spring/Summer Preview

aNYthing is a true streetwear icon, recent seasons have seen Aaron Bondaroff’s label grow to include more and more cut and sew garments, but this coming 2012 Spring/Summer see’s a return to the witty graphics which made the brand. Check out the preview images…

Folk Spring/Summer 2012 Collection

Here is a short insight into the Folk Spring/Summer 2012 Collection with a look at some shirting that compromises the collection. Cathal McAteer’s London based label has impressed with a very organic approach to clothing with has extra appeal with certain detailing, highlighted here with an array of washed and treated cottons on very traditional silhouettes.

Constructed from Japanese Chambray Cotton, the Printed Elbow Patch Shirt is something of a Folk staple with its definitive ‘elbow patch’ printed directly onto the garment in semi-translucent tan. Meanwhile, another staple design, the Szabo Shirt is makes an appearance in traditional Gingham check cotton with a purple-blue hue, using paneling in its construction to give a contemporary layered effect to an otherwise traditional shirt.

Another two returning favorites are the Zevon Overshirt (with embroidered characters placed throughout its premium cotton make-up) and the It’s All Over Shirt – available in a washed out Warm Grey Check or an oriental inspired Scallop Dot Print, both shirts take the standard Folk shirt block and use innovative finishes to add simplistic detailing to the pieces.

These items are available now from End Clothing.