swatch

Swatch Sports Summer Collection 2012

Swatch presents its latest Sports collection for the summer of 2012. Aligning with its previous releases, these watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Read more

SWATCH TOUCH WRAPS STREET - SMART DESIGN

Swiss watch and jewellery maker Swatch steps out into the lights with two new Swatch Touch, the trendy new digital timekeepers with big colour LCD displays and a touch-sensitive zone for easy access to multiple times. Lit up like stars, the seconds dance across the screen. Read more

Tag Heuer Will Use Seiko Parts as Swatch Cuts Deliveries

Society Original Products, a Boston-based streetwear brand, recently released the lookbook for their new hats, brought to you in partnership with New Era. There are seven brand-new designs, coming in several different colors and patterns. Additionally, this capsule collection features both snapbacks and fitteds. Read more

Kidrobot x Swatch in Shanghai

Earlier this month, Kidrobot and Swatch launched an extensive creative project unifying their respective icons on an artist-based collection of toys and watches. Eight artists were brought together to each creatively mastermind their own packs involving a 3-inch Kidrobot Dunny and a Swatch watch. Included were Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR, and Tilt. We were on hand in Shanghai to witness the official unveiling which included artist appearances from Frank Kozik and MAD as they speak about their involvement in the project and process. The collection is limited to 300 numbered sets per artist and hits stores globally as of September 1, 2011. Look for availability via select Kidrobot and Swatch retailers.