Swoosh

Nike Lunar Hypergamer – Four New Colorways

Nike's Lunar foam cushioning platform debuted during the huge Olympic push of 2008 alongside Flywire on the original Zoom Hyperdunk, but it's taken three generations to get LunarLon just right to stand alone as the sole, well, sole stuff, for one of Nike Basketball's performance releases. And there's no Flywire on these, but a super-breathable featherweight Hyperfuse upper means the Nike Lunar HyperGamer will be able to compete with the Swoosh's top two non-signature series. Here's a look at the Lunar HyperGamer in four new colorways, a set that's done half in Oklahoma City Thunder colorways, perhaps foreshadowing sneaker journeyman Russell Westbrook's adoption of the model when the NBA season finally begins. There's also one you'd call out for being a Sacramento Kings colorup along with one classic 'Blackout' look, so click through to see 'em all, let us know how they rank and stick with Sneaker News for the US release dates.

Nike Swoosh 40th Anniversary

This day 40 years ago Carolyn Davis presented Phil Knight the now highly distinguishable "Swoosh" for the brand he was trying to co-found at the time called Nike. Back in the day, Davis was merely a graphic design student at Portland State University and met Knight after taking his accounting class, at which point they started a business relationship that ultimatley culminated in Knight offering her the freelance project to create a logo for the brand. It took her 17.5 hours to work at it, and she finally presented the final Swoosh logo in the Spring of 1971 that today is undeniably associated with the sportwear brand.