Baselworld 2012, has come and go. Leaving watch fans around the world with awe and disappointment. Some of the pieces this year from Basel offered nothing special and are simply just re-editions of older pieces. But some rise above the others and offered something new. A refreshing way to start the 2012, with a new timepiece on our wrist. Read more
Society Original Products, a Boston-based streetwear brand, recently released the lookbook for their new hats, brought to you in partnership with New Era. There are seven brand-new designs, coming in several different colors and patterns. Additionally, this capsule collection features both snapbacks and fitteds. Read more
In the world of horology, only one lives up to the title on creating the very first automatic chronograph wrist watch in the world. Although it may be vexing to know that the title has been greatly debated between the Zenith Movado Group against Heuer et al. But one fact indeed is that the Calibre 11 created by the Heuer group had rocked the foundations of the entire wrist watch industry. Such a feat catapulted Tag Heuer to be one of the leading sports watch makers in the industry. Read more
Basel World is just around the corner and if you’re already hyped up to see the latest and the greatest from them manufacturers than let’s take a stroll down memory lane first to further hype you up. The Tag Heuer in the 70s are one of the most popular watch brands in the world, and they gained so much popularity with the coveted Monaco that even Steve McQueen himself wore. Read more
Since 1986, Tag Heuer has been partnering with Formula1 racing to bring to the world its entry-level sports watch. Powered by quartz movement, the Formula1 series can be somewhat said to be less of a watch than popular models from the Tag Heuer lines such as the Carreras and Monacos. But it didn't stop the Formula1 series from being unsuccessful. In fact, it is one of the most recognizable watches from Tag Heuer, and it had just gotten a new look. What you're seeing here is the 2012 edition of the Tag Heuer Formula1 line.
From the initial look of things, Tag Heuer seems to be on the right direction with its designs. Staying true with the originals, adding a touch of elegance without comprising the Formula1 look. Given the wide arrays of models to choose from the previous Formula1 Series, the 2012 kept things a bit more conservative and focused. To keep things in perspectives, you are given three different models to choose from, the standard watch, the chronograph, and the alarm function. Personally, I preferred the alarm function.
All models are water resistant of up to 200 meters and are powered by RONDA quartz movements rather than ETA. Price starts at around 1,200 CHF (approximately $1,200). They will be hitting the stores pretty soon, be sure to check out your nearest authorized dealers this month for the new Formula1 watches. In the meantime, I leave you with these photos for your perusal.Calibre11)